Amazon has a search engine that’s similar to others, so it’s critical for you to consider optimization, or seek out an Amazon SEO expert to learn about the changes in the best practices of optimization that occur from year to year.
If you haven’t been concerned about the optimization of your Amazon product listings, that’s okay, but now is an ideal occasion to develop your optimization plan. Optimizing for Google should be your first thing to do, but if you are an e-commerce business or you spend a lot of your time selling items, Amazon should be the next.
The task of optimizing your Amazon product listings is easy once you learn the basic concepts. You can implement a strategy quickly since the Amazon algorithm is not updated as often as Google’s.
How to Get High Ranking on Amazon
Before learning how to optimize on Amazon, you should be aware that Google and Amazon are different. The optimization tips that follow have similarities, yet comprehending how they are different is key.
A Moz article says that Amazon and Google are different in four important ways:
- Conversions vs. customer satisfaction
- Structured vs. unstructured data
- On-page vs. on-page and off-page
- Superior vs. unique content
Google was designed for advertising; Amazon was designed to sell things. Amazon determines success by monitoring revenues or gross margins per search, rather than CTR or the time on a page, which are Google’s benchmarks.
Amazon has a structured index. This means that Amazon requires exact matches in a particular format. Google gives you slightly more freedom (but this began to change in 2015).
Amazon emphasizes on-page optimization. Your off-page link building will not impact how you are ranked as with Google.
A large portion of your Amazon traffic comes from people who are currently performing searches there. So, unique content isn’t that important. So, it is okay to have duplicated titles and bullet points on multiple listings.
Once you consider these differences, you are ready to optimize on Amazon. It will require you to do your Amazon listing pages in addition to using Amazon’s features so you can get more traffic. The following is how you do it:
On Page Optimization: Apply Image Instructions and Post Many Images
Use multiple images (5 to 6 is ideal). This helps your page visitors feel they know your product. Read Amazon’s Product Image Requirements to apply their image instructions.
Write a Detailed Product Title
Product titles on Amazon are as important as they are on Google. But you get 500 characters instead of only 60 on Google. On Amazon, you don’t need to create an attractive title; rather, it needs to provide the information a customer needs to decide to buy the item. Amazon titles can be 500 characters; you should use all of them. Do title research to see how others create titles. You’ll find out that items with lengthy, keyword-rich titles get higher ranking than those that have plain and direct titles.
Use Bullet Points and Write a Product Summary
Amazon’s product pages have a series of bullet points located beneath the title. This is a useful in offering important keywords and allowing customers to get to know the product. You will also see that the bullet points are near your images, and they located on top of the title so don’t forget this step.
Expand Your Amazon Reviews
There is no requirement that states reviews influence ranking or have anything to do with the Amazon algorithm. But reviews can influence a sale so you should get more of them. Reviews play into product ratings. They provide Amazon listings credibility with customers. Reviews should be a vital feature of your business and optimization strategies.
The Sponsored Products Feature Can Get You More Traffic
The Sponsored Products feature is a PPC advertising choice where you can post ads that will appear beside Amazon’s search results based on your keywords. To begin, determine your keywords, select your products, and set bids based on your budget. Sponsored Products help you raise your sales ranking, which can increase your organic listings. To get started, go here.
Complete All Applicable Categories
Browse Tree Guides are often discussed by different experts. They describe the category and sub-category structure of Amazon. If you search for an item on the Amazon homepage, you are transferred to a list of results. When you click on any of them, any action you take from that point will be limited to a category (Amazon does this so you have no idea what’s going on). What if your product is not categorized correctly? Since you aren’t in the correct category, customers will not see your product, which is unfortunate! Make sure that when you are managing your page you select the right categories.