One of the most important factors in search engine optimization is links – more specifically, a backlink.
- What is a backlink?
- This is an external link that points back to your website from another website.
Building your links should be an important part of your website’s SEO strategy. Obtaining links that go back to your website (called back links) essentially tells the search engines that your website is in demand. The first step in starting a link-building program is to perform a competitive link analysis to determine just how your website’s profile compares to notable, top ranking websites in your business sector.
The next step is to examine your competitor’s back links for relevant keywords that would be important to you. With this information, a focused link-building program can be planned and implemented. Simply stated, by imitating the link building strategy of your top performing competitors will give you a clear advantage.
Why Is Link Building So Important?
The reason link building is so important is that Google uses your links to determine how to rank your pages with respect to others. If you get high-quality, relevant back links to your site in a scalable way, you will receive a greater amount of organic traffic, which in turn gives your website more authority and ultimately establishes and grows your brand. But link-building can be a big task and each website must be optimized on a case-by-case basis.
In simple terms, a blogger who posts a link to your site from their post is creating a backlink. If a company is doing business with you and lists you as a partner on the page with a link that directs back to your homepage, this is a backlink.
Google, Yahoo, Bing and other search engines see these links as indications of popularity. The more votes you have, the more important the website is considered and the higher its ranking in the search results.
What Makes a Good Link?
Context is the primary way in which to establish a good link. A good link will connect two sites that offer value and is pertinent to both sites’ material. If you’re a marketer of clothing and have a link to a car repair website, this is not considered a good link. The only way a good link can be established is when the website talks about good clothes to wear during a car repair.
There are many ways in which to identify good links from bad links. If attention is put on the good link – a link that offers value and context – then you don’t need to concern yourself with bad links.
Link Diversity is Key to Success
Obtaining links from a diverse group of domains is highly important for an effective link building campaign. A diverse and natural backlink profile means that you have inbound links that are from a wide range of platforms such as business directories, news sites, blogs, social media, forums and so on, using numerous different anchor texts, for example, long tail, generic, exact match, branded, industry specific, to various landing pages of your website like homepage, about page, contact page, blog posts, etc.