Building your links is another important part of your website’s SEO strategy. Obtaining links that go back to your website (called back links) essentially tells the search engines that your website is in demand. The first step in starting a link-building program is to perform a competitive link analysis to determine just how your website’s profile compares to notable, top ranking websites in your business sector.
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The next step is to examine your competitor’s back links for relevant keywords that would be important to you. With this information, a focused link-building program can be planned and implemented. Simply stated, by imitating the link building strategy of your top performing competitors will give you a clear advantage.
What is the function of Link Building?
Building links is an important function of search engine optimization. It interconnects your website to other websites by means of hyperlinks. The reason link building is so important is that Google uses your links to determine how to rank your pages with respect to others. If you get high-quality, relevant back links to your site in a scalable way, you will receive a greater amount of organic traffic, which in turn gives your website more authority and ultimately establishes and grows your brand. But link-building can be a big task and each website must be optimized on a case-by-case basis.
Methodology is Key to Link Building Success
In order to get the benefits of quality in-bound links as part of a coordinated SEO strategy, it is necessary to be current on the developments in search engine algorithms that are always evolving. By doing this, the optimal link building strategy can be implemented. Effective link building will require some experimentation, a learning curve, and fine-tuning of your methodology. To improve your website’s search engine ranking so it can attract a high level of traffic, a diverse and genuine link profile should be developed to attract organic traffic growth. The profile will include both natural and quality manual links from a wide variety of trustworthy, relevant, and authority sites.
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Why Is Link Building So Important
One of the most important factors in search engine optimization is links – more specifically, a backlink. What is a backlink? This is an external link that points back to your website from another website.
In simple terms, a blogger who posts a link to your site from their post is creating a backlink. If a company is doing business with you and lists you as a partner on the page with a link that directs back to your homepage, this is a backlink.
Google, Yahoo, Bing and other search engines see these links as indications of popularity. The more votes you have, the more important the website is considered and the higher its ranking in the search results.
Although Google’s ranking algorithm has been tweaked and updates, it’s important you establish some high-quality backlinks. Why? Backlinks are regarded as a signal to rank your pages high in the search results – to be competitive. Now, Google has made an abundance of updates that can identify and punish websites for spam links.
Therefore, you must learn the basic strategies in link building and realize what kind of links are considered “good.”
What Makes a Good Link?
Context is the primary way in which to establish a good link. A good link will connect two sites that offer value and is pertinent to both sites’ material. If you’re a marketer of clothing and have a link to a car repair website, this is not considered a good link. The only way a good link can be established is when the website talks about good clothes to wear during a car repair.
There are many ways in which to identify good links from bad links. If attention is put on the good link – a link that offers value and context – then you don’t need to concern yourself with bad links.
It doesn’t matter where your business is located – at home, a storefront or an office – a physical location provides you the opportunity to attain unique local links. What is a local link? It’s a link from a site founded on a physical location. For instance, your city’s chamber of commerce may place a link to your website on their own website. It doesn’t matter if your business has an actual physical location, you’re still local because you have a business.
Why are local links so nice? It’s a signal of trust that assists Google in linking your website to real world locations. Also, it’s not easy for your rivals obtain these back links because they have to be located in your area to get them, so a local link creates a natural back link profile and diversity for your site’s SEO.
How can you attain local links? Conduct a search for local businesses in your area to see where they’re talked about online. What you’ll see are personal sites, event pages and local business organizations. You can add them to your own marketing campaign – a natural connection that can be mentioned in a social media post or email.