Search engine optimization (commonly called SEO) is a way to structure a website and format web content in such a way that search engines will rank your website higher than other websites, resulting in a greater amount of targeted traffic that will generate more sales leads and income for your website.
If your website does not appear at the top of Google’s first page, it often requires a digital marketing expert to determine the cause. I provide search engine optimization services that will make your website rise to the top of search engine rankings. I offer on- and off-page optimization solutions including, but not limited to, Site Audit, Keyword Research, Page Optimization, Link Building. All combined, you will see higher search engine ranking and more organic web traffic.
Your website can’t add any value to your business if potential customers don’t find it. If you want your potential customers to see your website, you will have to get it ranked highly by the search engines. To get good ranking requires search engine optimization.
What Services Do I Offer as An SEO Expert
- Keyword Research & Selection
- Technical Audit & Optimization
- Conversion Optimization
- Set-Up Tracking & Reporting
- Content Development
- Link Building
Choose keywords that are relevant to your business and are focused on commercial intent, competitiveness and search volume because some keywords can give you a better return on investment.
Review the technical specs of the website (descriptions, page titles, loading speed, internal linking, etc. A website that’s already technically optimized doesn’t need as much work to attain the rankings the owner is looking for.
Review and optimize sales pages and call-to-actions to turn more visitors into customers. Visitor conversions means more leads and sales, which is just as important as getting more visitors’ attention.
Install and personalize Analytics software to gauge the primary performance indicators and watch the ways people find your website and interact with it. The information gives you indications of how well or poorly the SEO campaign is going.
Better the content quality and focus on the website to ensure it’s engaging for search engines and visitors. If search engines find your content engaging, the website ranks higher so people can find it. And, if people like what your content has to say, they’ll link and share it and become customers.
Attain backlinks from reputable sites to better your website’s ranking and authority. The more reputable links that go back to your site, the higher the search engines will rank it.
Custom tailored SEO to your needs
In Toronto, potential customers contact me to help them formulate and execute a comprehensive search engine optimization strategy so they can improve their website rankings. I have different service offerings that are individually designed and fulfill the needs of the customer as well as how much they can afford to spend on a search engine optimization service. I focus on assisting small business owners that need to improve their online presence so they can be discovered on Google and all other commonly used search engines.
SEO made easy! Here’s my basic SEO process
My 4-step procedure will make you rise over your competitors to the top of the search engine listings.
The first step is to perform a website audit. I scan your whole website, analyze your website’s strong and weak points, potential opportunities and current search engine ranking so I can both discover the parts that need optimization and where technical modifications can be done so your site can get better rankings.
2. SEO Strategies
I will conduct comprehensive keyword research in order to provide you with a list of targeted keywords. I will perform a detailed analysis of your competitors’ websites. I will develop methods for customized link building, using social media and writing targeted content.
I will make major on-page changes to your site’s title tags, meta tags, content and URL structure. I will build links from niche sites by using a variety of tactics.
4. Monitoring & Reporting
I will regularly assess of your website’s rankings and progress. I will send you weekly and monthly status reports that easily show the progress of my SEO work.