Learn How Content Marketing Improves SEO

If you’re seeking things that can increase your site’s search engine ranking and complete search engine optimization (or SEO), did you know that content marketing may be one way to do it?

Given the fact that you are reading this post, you are already thinking whether you can increase your SEO with content, or if there are SEO benefits with content marketing that you should know about. Read the rest of this article to learn about how SEO and content marketing go hand in hand to get your website ready to reach more possible customers and generate more sales leads.

Your First Job: Understand The Relationship of Content Marketing and SEO

Search engine optimization, or SEO, is the way a website can be optimized to work better and receive higher ranking in specific searches. Content marketing is part of inbound marketing that focuses on moving a site’s visitor through the sales funnel by giving them useful, compelling, and persuasive content to read.

While each may seem like opposites, it is easy to build a content marketing plan for SEO, whether you write the content yourself or you buy blog content. In other words, a content marketing plan that will assist your site to get improved ranking for a greater number of keywords to touch more customers.

As Google’s algorithms have evolved and been updated, they began favoring many of the parts of a sound content marketing strategy — for example, new content of a specific length, with relevant keyword targeting, and on particular pages. The truth is that a sound SEO plan now includes content writing as well as the traditional, more technical elements.

How Content Marketing Improves SEO

Let me next discuss the ways that content marketing improves SEO. I’ll teach you the particular ways that you can be more competitive in search engine rankings with a content marketing strategy.

A Greater Amount of Content Increases Keyword Possibilities

Unlike you and I, search engines don’t have the gift of sight. While people can view a website with images of baby clothes and comprehend that it sells baby boy sets, baby girl one pieces and toddler shoes, Google can’t determine what a website does unless there are words written on a website’s pages.

Content marketing is the way you can do more than write few sentences of homepage descriptions and alt text copy on photos, where there isn’t much space for keywords. The advantage of using articles, blog posts, how to guides and other kinds of written content, you can place more keywords on your pages that have to do with the theme of your website as well as what users are searching to find.

For instance, if your website markets baby clothes, you will probably want to rank high for keywords such as Baby Girl Dresses. Instead of going through and inserting all kinds of dress-type words and sentences onto a tiny space, you can write a helpful guide such as “How to Dress a Newborn Girl in the Summer” or write a blog post on the trends in colors and styles of dresses in your store. This content isn’t only useful and compelling. It’s also an excellent way to use keywords and rank high in searches!

Google Likes to See A Lot of Content

One research study found that the pages that got the best ranking in Google’s search engine results pages (SERPs) usually had the greatest amount of content:

nike.com's anchor texts
The chart indicates that pages with longer content rank significantly higher than short content in Google. Source: backlinko.com

By looking at the chart above, you can see that pages with an average of about 1,950 words were in the top three positions of the SERPs.

Is content with more words always better than short piece? Not all the time. Think of it this way: if an article, blog post or guide is very long it may never make its point or provide useful or practical information, users will likely get bored and give up reading it, which can decrease your rankings (see below). On the other hand, it you write content that is solid, interesting, and useful, it’s likely to be longer, therefore, it follows that it would relate to the highest rankings.

Think about a time in the past when you searched online for an answer, explanation, or instructions on how to do something. How much searching did you need to do to find the page with the right amount of information that would completely answer your question or assist you in solving your problem? It’s likely that you discovered this page quickly.

Over the years, SEO has been transformed to include things beyond keyword density (i.e., the number of instances where a keyword is used to obtain ranking). Through writing a lot of useful content that your users really value, you will improve your chances of moving into the top place than another website that attempts to use their keywords perfectly!

Content Extends Time Spent on a Web Page

Let’s now consider when somebody uses a search engine to get to your website, yet can’t find the information they are seeking so he exits your website without spending any time on your other pages. This is called bounce. And the percentage of users who behave this way for every page on your site is used to calculate your bounce rate.

Google takes into account metrics such as bounce rate when calculating your website’s total SEO profile. Pages with high bounce rates usually indicate that there is something not right with it. So Google won’t keep on giving it high ranking if the site is sending all its users back to the search results. To deal with high bounce rates, content can sometimes assist you in solving this kind of problem, particularly if it’s executed right.

For instance, let’s suppose your homepage’s bounce rate is really high because your users have difficulty in knowing where to begin learning about the products or services you offer. To solve this problem, you could include new content to give a background on your company, tell them where to begin, or even link to useful pages. This is likely to extend their time on your homepage, transport them to your other pages and reduce misunderstandings. Altogether, content can solve three problems, not only one!

As previously mentioned, content that offers no assistance to your users, makes no real point, or has a lack of interest causing boredom will cause your users to depart your site. When content sends people away from your website immediately, your bounce rate can increase. The length of your content is important, but just remember that it should never waste your users time too!

Build a Consistent Content Marketing Plan for SEO to Help Your Users

In this article, we showed you how content marketing can help your website’s SEO. So perhaps you are going to try developing a content marketing strategy that helps not only your users but also your website. Content market firms can help you. These firms can help you build a consistent content marketing plan that makes you more competitive, which in turn will improve your content and your search rankings.

Content marketing agencies can help you develop a customized plan that integrates long articles, blog posts, infographics, motion graphics and white papers onto your website.

Published by ege

I'm a Toronto-based SEO expert who has been providing cost effective, professional SEO services in the digital marketing industry for more than 10 years.

2 replies on “Learn How Content Marketing Improves SEO”

  1. Content marketing is most definitely an integral part of your SEO strategy and should be combined with social media too

  2. Content marketing is so important for SEO. Content marketing and SEO equally connect with each to give great results on SERP. Content marketing is a must do strategy while doing SEO.

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