Backlink helps you improve your brand, get referral traffic and build relationships with the community. It is a web link that points to your site from another site. Backlinks are important because they boost your page rank and increase the visibility of your page. It takes time to build a good set of backlinks. But you can speed up the process through researching your competitors.
Understanding the Basics of Backlink
There are various ways you can get backlinks. Here are a few examples:
- You can contact a website that has broken links and suggests good ones. You can include your own website in the recommendations.
- You can create infographics with a link to your page and share it with other websites.
- You can comment on different forums. Generally, there are options to include links in the comment section.
- You can write guest posts that will give you access to backlinks.
- You can get interviewed which will provide backlinks to your site.
As you can see, getting backlinks requires proactive steps and your strategy will depend on your needs and personality. However, finding the right places to get the backlinks from can be a time-consuming process. You can find out the links that will give you the “most bang for your buck” through gathering and analyzing your competitors’ backlinks.
Gathering Your Competitor’s Backlinks
If you don’t have a competitor list, search the niche your customers are looking for. Look at the top sites on the search pages and make a list of the competitors.
Once you have a competitor list, it’s time to find the backlinks. There are a lot of tools available. You can start with Moz’s Open Site Explorer. It’s free but you’ll have to pay for more advanced features. But the free version is enough to get you started.
Use Open Site Explorer to find inbound links. Focus on the links with high Page Authority (PA) and Domain Authority (DA) ranking. Don’t go overboard. Start with around 10 links. You can also use Ahrefs, Majestic SEO or Backlink Watch. The important factor is to collect high-quality backlinks. Every tool will have some form of criteria to indicate the quality of the backlink.
Analyzing the Competitor’s Backlinks
It’s important that you verify the links you collected are high-quality. You can’t totally depend on the rating systems of the backlink tools because they can be lagging behind. So, test it yourself.
Take the links from your list and verify that it is indexed by Google through a simple string search. If you don’t see the link on the first page, disregard it. Also, you can run a link audit on your competitor’s site just the way you do it for your own site. A tool like SemRush Backlink Audit Tool can help.
Implementing the Backlinks
Now that you have a list of high-quality links from your competitors, you can start getting those backlinks for your own site. Of course, you have to look at the types of links and figure out a strategy for achieving each. It’s going to take time and patience. Hope the above information makes it easier to achieve your goals.