How to Conduct Keyword Research for Choosing High-Value Keywords

Keyword research is highly significant to your website’s search engine optimization so it’s the first thing you need to do in your SEO strategy plan.

Do you know what keyword research is? It basically means what you do to determine how people may search for something your website offers them. In other words, keyword research helps you figure out what keyword ideas will most clearly describe the content on your website.

In this tutorial on search engine optimization, you will be shown the elements of how to conduct keyword research. You’ll also need to use a freemium keyword suggest tool. Finally, you’ll develop your SEO strategy plan.

How to Begin Your Research of SEO Keywords

The first thing you should do is write down a lot of rough ideas, called brainstorming. To do this, there are some simple questions you should ask yourself to choose keywords that will be perfect for SEO, such as:

  1. What is the focus of your website’s content?
  2. What keywords would you enter in a search engine to discover what your website contains?
  3. What questions do you imagine other people would ask?
  4. What topics are discussed in your most viewed pages or products?

If you ask most website owners, they could probably develop a short or long list of keywords that searchers use to discover their websites. Always make sure to ask others the above questions. You should collect their keyword ideas as well. If you do these things, you will avoid all the jargonistic keywords that only you and the experts would use. When performing SEO keyword research, you want to find out what actual people in your preferred audience would use to describe what your website contains.

Don’t censor your ideas too much; write down any subject or phrase that may point your preferred visitor to your website. Then, enter them in a spreadsheet. Your experimenting will loosen up your keyword machine!

Over the next several steps, you will increase the size of your beginning keyword list and refine it, as well. But it’s always best to begin with the most natural keywords.

Select Keywords Searchers Now Use to Find Your Business

If your website is now live, you may have secret keyword treasure ready to be discovered.

The internal site search is a great starting point for finding keywords. Having a search box inside your website is useful for your visitors as well as yourself since it gathers search query data. Reviewing all the queries typically helps you obtain better usability because it shows you what pages or sections of your website people came to see. On top of that it can help you determine if there is website content you should have or how to improve your site’s navigation menus. It can also reveal high value keywords: good phrases that people use to search. Those phrases you should be included in your keyword research.

You can discover important data by taking advantage of the Google Search Console (which used to be called Webmaster Tools). Google provides this service at no charge to website owners. It includes a lot of important information about a specific website and works well with Google Analytics so make sure to set it up. The Search Analytics report is exceptionally good. Reviewing it by Queries, you can see the actual keyword phrases that are driving up your web pages in Google’s results. The Search Console also is used by Google to tell you if you have any errors or penalties. Make sure to use the diagnostic SEO tools in the Search Console to keep your website good shape. So, make sure to use it. (What follows are instructions for setting up the Search Console.)

Go through all your customer correspondence to discover the more frequently used keywords. Get input from your customer service representatives to discover what questions people are asking (using their own terms). Make sure to go to social media sites such as Facebook and Twitter to learn what your community is chatting about. Search there using your main keywords to find out what people are presently discussing about your sales items, services and/or topics.

Obtain Keywords Ideas

You can benefit from free keyword research tools to find even more keywords. They can give you some keyword suggestions that are connected to any basic word you input. Enter a word or phrase. You will be returned keyword topics that come from real search query data. You can choose the keywords that are relevant to your site’s content and include them in your keyword research report that should be steadily getting bigger.

keyword suggestions
Keyword research tools like can assist you in discovering hundreds of new keywords that your audience uses to find your products or services online.

Figuring Out What the Keyword Data Means

As you can see, the keyword research tool will give you keyword ideas plus data based on average click-through rates (CTR) and cost per click (CPC) for advertisers bidding on a particular keyword. It also shows you the number of web pages that include those keywords in their title tag (not as an exact phrase, though). These stats show you the competitiveness of a keyword phrase.

Now go to the activity column. It details an estimate of the number of monthly searches for a keyword (also called “search volume”). Avoid be greedy when reviewing keyword activity results. Write down this stat with the keyword on your spreadsheet. Be aware that a keyword’s search volume should not be the leading measure for your choices, at least for now. You should choose keywords only if they show the primary theme or topic of your website. Just seeking out high volume keywords without relating them to all your content will appear misleading.

What’s the Best Way to Benefit from Search Activity Data?

Search volumes can provide insights for your keyword research. They show you how people describe things, and they assist you in setting your priorities for related keyword descriptions.

For example, a small retailer may decide to use “designer shoes for men” (3,600 monthly searches) instead of “luxury shoes for men” (110 monthly searches) because the initial keyword phrase is searched 30 times more frequently. But this retail website should not bank on ranking for the general term “men’s shoes” even though this keyword has an incredibly high search volume. (60,500 monthly searches)

What are the takeaways from this tutorial?

Avoid thinking that targeting high-volume broad keywords is the answer. You may be able to get ranking for them over time and with a lot of work, but you would be competing against big, well-known brands for an untargeted group of visitors who may not turn into real buying customers.

Published by ege

I'm a Toronto-based SEO expert who has been providing cost effective, professional SEO services in the digital marketing industry for more than 10 years.