In everyday talk, we often consider the terms “keyword” and “search query” as the same thing. However, they are not. To clear things up, let’s discuss the difference between a keyword and a search query.
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The simple answer is yes. Domain age is a relevant SEO factor in Google’s search rankings. Domain age — how long your domain has existed — is one of hundreds of factors that Google weighs when it ranks a site for search results.
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Search engine optimization and search engine marketing are really complex topics to understand. So, let’s explore them and determine what they are and what differences exist between them. We often think of them as different names for the same thing, which only adds to the confusion. They are indeed different. And it is critical that you understand their differences.
In this article, I will clarify the confusion by answering frequently asked questions other people have asked about them.
Continue reading “Do you know the difference between SEO and SEM?”
After Google had carried out some huge updates – both in 2011 and 2012 – many companies discovered their websites were no longer ranked high for their main keywords. In fact, one company learned that the agency they trusted to reach Google’s highly-coveted spot was using dirty tactics such as buying links, which led to their site being blacklisted and no one could find them online.
Continue reading “How To Deal With Negative SEO Against Your Website”