Some experts have called the time we live in the Age of Data. The data available today can do what wasn’t possible in the past: discover the true progress of your marketing campaigns in real time. While all technology can be overwhelming or even stressful, most marketers believe the benefits in the Age of Data are better than everything else.
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Many businesses are backing away from email marketing because they believe it’s obsolete; however, according to one survey, 59 percent of B2B marketing professionals state that email is the most useful channel for a business seeking to obtain new revenue.
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Popular search engine Google says Nofollow links don’t impact search rankings. However, nofollow links have a tendency to ensure a link profile looks natural. While no link juice is transferred, visitors are, and that’s extremely important.
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Finding a reliable content writer in Toronto who produces top-quality work time after time is no small feat. Thankfully this list will help you the next time you require a blog post, website copy, or written material for marketing purposes. Rather than spending hours online trying to find a reputable freelance content writer, only to find you receive low-quality work from them, I recommend directly contacting these six masters of the written word for your next project in Toronto and expect great results.
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Jobs specializing in search engine optimization (SEO) can range from social media manager to SEO specialist. If you live in Toronto, the top online platforms to use to find full-time SEO job openings include LinkedIn, Monster, and Indeed. Here is a comprehensive list, in no particular order:
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A digital marketing certificate provides the skills and know-how a person requires to successfully market a brand or organization using online advertising and content, social media, email, and more. The best digital marketing programs in Toronto are highly-focused graduate certificate programs at Ontario Colleges, including the Social Media Program at Senaca College and the University of Toronto’s Digital Marketing Program.
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Sourcing the right types of customers for your ecommerce website can be a remarkable challenge. Particularly if you don’t know how to find them! Since there are numerous market segments to target, the question for an ecommerce website owner is where to begin?
Continue reading “Why Long-Tail Keywords Are Vital to Your Ecommerce Site”
If you were working in the field of SEO 15 years ago, you are aware that keyword density was the talk of the industry. Webmasters and SEO specialists constantly figured out the ratio of keywords to the full word count on a particular page. The thinking was that there was an optimal keyword density for each page, and that when a specific page obtained this value, the page would have a good shot of ranking for that particular keyword.
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In everyday talk, we often consider the terms “keyword” and “search query” as the same thing. However, they are not. To clear things up, let’s discuss the difference between a keyword and a search query.
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The simple answer is yes. Domain age is a relevant SEO factor in Google’s search rankings. Domain age — how long your domain has existed — is one of hundreds of factors that Google weighs when it ranks a site for search results.
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