Link building is now a complex strategy that years ago was fairly easy to do. Back then, you could build links anywhere and anyhow you desired and see a corresponding rise in your site’s search visibility. But today is another story. Link building is more diversified, more difficult to crack, and is jammed with myths and misunderstandings caused by the past.
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SEO strategy is an invaluable way to not only support the success of your business, but also to communicate important information about your company. If customers who use search engines can easily find your business online, you are positioning your business to succeed by making sure that the potential of the Web is used in your favor.
Continue reading “How to Develop an SEO Strategy If You Aren’t SEO Savvy”
Obtaining new users is only part of it.
If you believe that growing a user base via social media was difficult, then try to persuade users to download your mobile app.
It’s a harder task than you think because of intense competition, keyword glut, and finicky users. Consider the number of instances you downloaded an app, clicked on it, but gave up before getting beyond the login window (I’m really bad on this point). Creating a fantastic app is only the first hurdle. Marketing it to the proper users is another animal in itself. Here are some Resources for Mobile App Marketing that you should consider using when you need some help.
Continue reading “Three Things You Should Know Before Marketing Your Mobile App”
Do you need assistance in selecting the best SEO provider for your company? Every SEO Company will say they are top of the line — here’s how to determine who is the best.
I’m weary from hearing about businesses getting bad service from unprofessional SEO providers so I decided to take some action to improve the SEO industry.
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Canadian shoppers, when doing a search for products/services online, tend to use certain search words that denote they’re looking for a particular Canadian business. For example, they may be searching for a local computer store, and in the search engine type in “Buy laptops in Surrey, BC”. No matter what business you have, search engines will use various methods to determine where a business is located.
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The continuing innovations in technology have now made available a way to increase and enliven the marketing strategies of a wide variety of businesses in many business sectors. While drones have existed for a very long time, they have only recently been used to their fullest capabilities.
Many businesses including Toronto Drone Photography Company are now seeing the merits that drones provide for promoting products, properties, plants or locations with the incredible video footage and pictures that drones can offer. You should spend some time studying drone technology and their capabilities if you want to use them to increase and broaden your marketing campaigns.
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A free WiFi zone is great when want to check emails, the news, look up a location on a map, or have other reason that you absolutely have to connect to the internet while away from home without using your precious data. Now you can even do so while ordering coffee, thumbing through a book, or downing a snack here in Toronto. From restaurants to coffee shops, and even at the library, there are several different kinds of locations where you can get free WiFi within the city for your laptop, phone, or another mobile device.
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For any business, being listed in an online local directory is a great way to gain more attention and increase visibility to a large potential customer base. In Canada, the top 10 business directories, in no particular order, are:
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Schema.org (or just Schema) is a particular vocabulary of tags, which are also called microdata, that can be inserted into HTML code to enhance the manner by which a web page is presented in search engine results pages (SERPs).
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Even if your SEO knowledge is limited, you shouldn’t discount its relevance. The important purpose of SEO, or Search Engine Optimization, is to make your site have much greater search visibility on Google’s rankings.
SEO has many parts and all of them can help you increase your site’s search visibility. But some site owners are uncertain which part to start working on when all the parts of SEO seem to be very important.
Continue reading “10 Best WordPress SEO Plugins That Can Improve Your Ranking”