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The 6 Major Trends driving Mobile Marketing in 2017

Are you Ready to Take Advantage of Mobile Marketing?

Has your business planned to invest more of its business development budget on mobile marketing this year?

If that’s the case, before you invest, you should fully comprehend the important trends that are developing in mobile marketing this year.

By comprehending the direction mobile marketing is taking this year, and in the coming years, businesses, marketing specialists and advertising firms can ensure they remain in front of their competition.
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How to Conduct Keyword Research for Choosing High-Value Keywords

Keyword research is highly significant to your website’s search engine optimization so it’s the first thing you need to do in your SEO strategy plan.

Do you know what keyword research is? It basically means what you do to determine how people may search for something your website offers them. In other words, keyword research helps you figure out what keyword ideas will most clearly describe the content on your website.
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4 Ways To Optimize Your Logo For Better Search Engine Rankings

Local companies, in an attempt to improve their SEO campaigns, tend to focus more on finding tricks that game the rankings system. However, the easiest local SEO tactic to use for any website is logo optimization. The problem, it seems, is that businesses don’t understand or know of it. And, for those companies that do understand it, it means a huge competitive advantage.
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Learn How Content Marketing Improves SEO

If you’re seeking things that can increase your site’s search engine ranking and complete search engine optimization (or SEO), did you know that content marketing may be one way to do it?

Given the fact that you are reading this post, you are already thinking whether you can increase your SEO with content, or if there are SEO benefits with content marketing that you should know about. Read the rest of this article to learn about how SEO and content marketing go hand in hand to get your website ready to reach more possible customers and generate more sales leads.
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7 Common Link Building Mistakes Most SEO Beginners Make

Link building is now a complex strategy that years ago was fairly easy to do. Back then, you could build links anywhere and anyhow you desired and see a corresponding rise in your site’s search visibility. But today is another story. Link building is more diversified, more difficult to crack, and is jammed with myths and misunderstandings caused by the past.
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How to Develop an SEO Strategy If You Aren’t SEO Savvy

SEO strategy is an invaluable way to not only support the success of your business, but also to communicate important information about your company. If customers who use search engines can easily find your business online, you are positioning your business to succeed by making sure that the potential of the Web is used in your favor.
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5 Reasons Why Influencer Marketing’s Time Has Come

Social media influencers have come on the scene, and are creating countless opportunities for innovative marketers. It has shaped new channels for brands wanting reach customers more personally, naturally and with scalability.

Due to the global influence of social media, consumers use others to influence what they buy. They used to look to companies, but now they use one another and celebrities who have large followings on YouTube, Instagram, Snapchat, Pinterest, and other websites.
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Three Things You Should Know Before Marketing Your Mobile App

Obtaining new users is only part of it.

If you believe that growing a user base via social media was difficult, then try to persuade users to download your mobile app.

It’s a harder task than you think because of intense competition, keyword glut, and finicky users. Consider the number of instances you downloaded an app, clicked on it, but gave up before getting beyond the login window (I’m really bad on this point). Creating a fantastic app is only the first hurdle. Marketing it to the proper users is another animal in itself. Here are some Resources for Mobile App Marketing that you should consider using when you need some help.
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3 Tips on Selecting the Best SEO Provider

Do you need assistance in selecting the best SEO provider for your company? Every SEO Company will say they are top of the line — here’s how to determine who is the best.

I’m weary from hearing about businesses getting bad service from unprofessional SEO providers so I decided to take some action to improve the SEO industry.
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