How to Use Schema.org’s Structured Data

Resulting from the cooperative effort between Google, Bing, Yandex, and Yahoo!, Schema (also called microdata) is a vocabulary of tags that can be inserted into HTML code so a website can provide the right information to search engines who use it to better understand page content in order to present the best search results.

A New Study Reveals The Facts About SEO Ranking

A new study by Backlinko that analyzed one million Google search results found that websites with improved rankings had the following things in common: backlinks from a wide variety of unique domains, comprehensive content that gave definitive answers to a search query, were secured with an HTTPS version, and loaded very quickly.