Like just about anything else in business, SEO goes through cycles of change. But one thing has not changed over the years. It is the belief that an H1 tag will boost a website’s SEO. Is that statement a fact or fiction? Do H1 tags improve SEO? Or, is the claim partly true under some conditions?
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A robots.txt file is located in the root directory of your site to recommend access restrictions to site crawlers. You have to use the Robot Exclusion Standard protocol to write the file. The protocol is easy to understand and the robots.txt is a normal text file. So you don’t need any special software or training to create a robots.txt file.
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No matter what industry you work in, you can avoid wasting time and effort that could ruin any inbound link strategy you set in motion. How?
Continue reading “5 Tips To Get Quality Inbound Links To Your Website”
When we talk about SEO, content always comes in first place, but distribution is a close second. Most site owners know that posting quality content is crucial, yet most of them still are not profiting from their content marketing work. In other words, you need more than great content and a strong strategy to get your site listed on the first page. You need the correct promotion and linking strategies to get great rankings.
Continue reading “How Blogger Outreach Can Increase Traffic to Your Website”
You’ve been told about how search engine optimization can make a positive impact on your lead generation and web traffic. And even though you may not understand the technical aspects of SEO, you know it can improve your marketing. Yet, you’ve put it off and placed it on your future to-do list. Have you asked yourself, Why?
Continue reading “5 Ways an SEO Campaign Can Help Your Business Grow”
Backlink helps you improve your brand, get referral traffic and build relationships with the community. It is a web link that points to your site from another site. Backlinks are important because they boost your page rank and increase the visibility of your page. It takes time to build a good set of backlinks. But you can speed up the process through researching your competitors.
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Are you Ready to Take Advantage of Mobile Marketing?
Has your business planned to invest more of its business development budget on mobile marketing this year?
If that’s the case, before you invest, you should fully comprehend the important trends that are developing in mobile marketing this year.
By comprehending the direction mobile marketing is taking this year, and in the coming years, businesses, marketing specialists and advertising firms can ensure they remain in front of their competition.
Continue reading “The 6 Major Trends driving Mobile Marketing in 2017”
The impact of running an SEO program is not always immediate. That’s the nature of the beast. Results are not instantaneous and it often takes months to see an effect. So, adjust your expectations and have a little patience, and you will be fine.
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Keyword research is highly significant to your website’s search engine optimization so it’s the first thing you need to do in your SEO strategy plan.
Do you know what keyword research is? It basically means what you do to determine how people may search for something your website offers them. In other words, keyword research helps you figure out what keyword ideas will most clearly describe the content on your website.
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Local companies, in an attempt to improve their SEO campaigns, tend to focus more on finding tricks that game the rankings system. However, the easiest local SEO tactic to use for any website is logo optimization. The problem, it seems, is that businesses don’t understand or know of it. And, for those companies that do understand it, it means a huge competitive advantage.
Continue reading “4 Ways To Optimize Your Logo For Better Search Engine Rankings”